Despre autori:
Iacob Catoiu – Prof. univ. Master of Business Administration – marketing si analiza cantitativa in afaceri (1973). Doctor of Business Administration – maketing (1975), Indiana University, SUA. Curs postdoctoral de marketing la Northwestern University, Chicago (1993)
Carmen Balan – Prof. univ. dr. in economie. Specializari in Austria, Franta, Marea Britanie, ...
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