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Cercetari de marketing. Tratat
Cercetari de marketing. Tratat
Editura: Uranus
Data aparitiei: 2016
Numar de pagini: 632
Autor(i): Ion Catoiu
Editura: Uranus
Colectia: Biblioteca de Marketing
Disponibilitate: In stoc

Despre autori:

Iacob Catoiu – Prof. univ. Master of Business Administration – marketing si analiza cantitativa in afaceri (1973). Doctor of Business Administration – maketing (1975), Indiana University, SUA. Curs postdoctoral de marketing la Northwestern University, Chicago (1993)

Carmen Balan – Prof. univ. dr. in economie. Specializari in Austria, Franta, Marea Britanie, ...
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CARTI » Afaceri Economie » Cercetari de marketing. Tratat

Cercetari de marketing. Tratat

Despre autori:

Iacob Catoiu – Prof. univ. Master of Business Administration – marketing si analiza cantitativa in afaceri (1973). Doctor of Business Administration – maketing (1975), Indiana University, SUA. Curs postdoctoral de marketing la Northwestern University, Chicago (1993)

Carmen Balan – Prof. univ. dr. in economie. Specializari in Austria, Franta, Marea Britanie, SUA. Domenii de excelenta: marketing, cercetari de marketing, logistica, managementul relatiilor cu clientii.

Gheorghe Orzan – Prof. univ. dr. in marketing, informatician cu experienta indelungata. Domenii de excelenta: sisteme informatice de marketing, cybermarketing, servicii de expert de marketing.

Ioana Cecilia Popescu – Conf. univ. dr. in stiinte economice. Specializari in Franta. Domenii de excelenta: comunicare in marketing, cercetari de marketing, tehnici promotionale.

Calin Verghes – Conf. univ. dr. in stiinte economice. Domenii de excelenta: marketing, cercetari de marketing, tehnici promotionale, marketing direct.

Tiberiu Danetiu – Dr. in stiinte economice. Domenii de excelenta: cercetari de marketing, sisteme informatice de marketing, modelare in marketing.

Diana Vranceanu – Conf. univ. dr. in stiinte economice. Specializare in SUA. Domenii de excelenta: cercetari de marketing, strategii de preturi si etica in cercetarile de marketing.
Carti scrise de acelasi autor:
Ion Catoiu - Cercetari de marketing. Tratat

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